Smith's Food King #203 - 73-411 California 111, Palm Desert California

The first new construction Smith's in Southern California. (A new store in Goleta, Ca. had opened around the same time but it's construction had already begun under Jordano's ownership.)

Store Grand Opening - November 20, 1974

This store was built in what is still today an upscale retail development, El Paseo Square. Prior to Smith's launch of their superstore concept in the late 70's, most new stores clocked in at 28,000 square feet as is the case with this location.

Shortly after the grand opening, this store along with the three Oxnard stores were in a test market for what Smith's called their E.S.P. (Extra Special Pricing) program.

This store operated as a Lucky Food Store until the nineties when a much larger replacement store was built down the street. The building then housed an Office Max for a number of years. Most recently the building has been extensively remodeled for upscale apparel retailer, Sack's 5th Avenue.